David Caldwell: Fire Eater

Fire eaters know how to bypass the pain for great gain. And as a data driven scientist, David goes all in. He builds true customer personas by analyzing buying stages, interruptions in purchase and content used to drive awareness. His channel audit determines where to spend ad dollars effectively into ad arbitrage. Working for consumer brands, D2C, NBA and NFL players’ associations are just a few of his latest targets.

He makes finding actionable audience easy to swallow.